Editor's note: 

  On December 25 in 2015, the  reunion  meeting for the 2^nd term Israeli wisdom journey  was held at the Antarctic  office building  of  Shenzhen software industry base , which was organized by Shenzhen Newthink Transboundary Culture Communication CO.,LTD  and was jointly sponsored by the Eastern Bell VC  and Tencent Antarctic Circle. This meeting invited Mr。Tang Tao，the venture star and the partner of the Eastern Bell VC（the participant of the 6^th term of Israeli wisdom journey）。He shared his many years ’investment experiences and his view about new E-commerce ecology and cross-border E-commerce trend in 2015.

  The Eastern Bell VC was founded in 2009,which is a “boutique fund”company with global vision and local experiences.The company focused on the fields ofLogistics & supply chain and E-commerce of O2O .It has invested many famous enterprises such as Deppon logistics company,Overall card company,M&G stationary company,Aixiefeng IT company. The Eastern Bell VC managed two founds,one of them is Procter & Gamble Alumni Association venture capital which mainly invested the innovation consumption. The Jingdong online mall and Tencent company is the strategic LP(Limited Partners) of the Eastern Bell VC.

Tang Tao’ investment view:

“3 key points”for investment

1.Invest your familiar field，the perception of the industry risk will affect investor ' judgement ,if you want to enter a strange industry,you'd better seek a expert to do some research about the project;

2.Generally do not invest in the projects of your friends or relatives,because you have trust between each other,and this trust often affect the investor' in-depth judgment;

3.Do not project your ability and executive power into the entrepreneurs. The investors and entrepreneurs are different roles,so you should judge whether that entrepreneur have the ability and the executive power to complete the project. We must admit: entrepreneurs can not be changed.

4.Be cautious to invest four kinds of entrepreneurial team

1   1.Investors can chat with entrepreneurs to judge the other party’s ability level，if the investor only need to ask questions and take notes，the entrepreneur can talk about something or wisdom that even the investor unknown，that means that entrepreneur’s ability is relatively strong，it worth to invest. 

2.If you are not sure whether it is valuable，do not invest。

3.Do not blindly follow the investment trend,independent judgement  and rational analysis are needed .Distribute your limited money to more good quality projects,improve your success probability.

Mr.Tang Tao reveal the E-commerce mystery: 4.0 Era is quietly strucking! Taobao is 1.0 Era of E-commerce ,which solve the problem of shopping. You can buy things on the internet, and everything you can be bought, it is the way to solve the problem of shopping, also the price. 2.0  Era of E-commerce is Jingdong, which resolve the problem to buy good things, buy real things, they also can send you a benefit，and send the goods a little faster.The consumers know what they want to buy,and  will go to search for them.When it is 3.0 Era of E-commerce  , such as Beauty saying, mogujie.com,   these platforms will recommend something to you, help you to  make consumer decisions, to guide and educate your consumption. From the earlier 1。0 platform, 2 .0 of theverticality, 3。0 of the mobile, what comes to 4。0 Era? In fact, that is the realization of the "four modernizations", location, sociality, individuation and community. At the 4。0 Era, business will be based on big data, the consumer’s  habits, location, the surrounding population and so on, combined with the algorithm, it can provide individual recommendations for the individual needs.

So, the new business ecosystem is forming， the evolution of new business ecosystem   is based on the evolution of consumer’s demand, these changes in the new business ecosystem will drive the entire supply chain changed, this is a repeated process.

Then the students enter the 3^rd stage, namely Mr. Wang weijian ,CEO of Shenzhen Tianxingyun supply chain , introduces the concept of cross-border E-commerce, and explains the development of cross-border E-commerce ,and how to solve the problem of long cycle.

1,From the view of the channel, the market demand of E-commerce are rising , particularly, such as maternal and child products are needed in China. Traditional E-commerce logistics systems are unable to meet the needs of cross-border E-commerce

2.From the view of business model, Wang Wei's business model is more complex, which is a multi brand procurement from many countries, and then collect them to be distributed to the domestic Taobao, micro shops. This is the equivalent of a many- to - many model, and this complex model can built the scale barriers. In future ,it can do B2B2C;

3.2.From the view of the team, the first element of cross-border E-commerce is overseas resources, for the purchase property in China, the foreigners unable to determine the exact needs from China, in manytimes you can not get your goods when you have paid; secondly, many small and medium-sized brands without the ability to enter into China, but Chinese market need them. This requires the teams to build organizations, that is, the execution of the team.